We’ve all either had first hand experience or know someone who has been a victim of the Hard Sell.

The technique of using a Hard Sell to force a decision to purchase is very common especially when it comes to buying Roller Shutters.

We believe that the best method of persuasion when it comes to making a sale, is to present honest reliable information in a friendly no pressure way.

HARD SELL

is defined as a method of trying very hard to persuade someone

to buy something even if they do not want to

The key part of this definition are the words

even if they do not want to

And that’s the rub. If a sales person has to employ a sales method that forces a person to make a decision “even if they do no want to” then is the decision going to be a good one. We think not.

The most common tactic is to invoke a FEAR of some sort.

The fear that the price is only available for a limited or special time.

At Shutter Guard South West, we’ll give you honest reliable info, quality products and great customer service. We won;t give you the hard sell.

🙂